We’re a modern media company that proves an age-old truth: People love a brand that knows what they like. Being a part of Target has taught us a lot about media. Namely, instead of disrupting people’s lives, the media can deliver joy, mobilize and have far-reaching impact, when it’s done right.

For us, right means re-imagining the way the industry works today. It starts with seeing every customer as a guest and ourselves as a good host. One who promises to use everything they know about people to anticipate what they’ll need—and delight them with it, not just offering high value services, but changing lives for the better in the process.

This requires striking a new balance between analytics and empathy, code and common sense, IQ, and EQ. It rewards choosing platforms that reflect a brand’s long-term vision over chasing vanity metrics for quarterly reports. It leverages innovation and taps into the pulse of community and makes lasting connections to amplify results and impact.

In short, it’s the act of moving media forward by making it meaningful to all of us:
• By offering people the right messages in the right places at the right times—in ways that prioritize their privacy, intelligence, and values.
• By putting brands—and their products—in the best position to grow business, gain trust, and build lasting relationships.
• By giving agencies a clear picture of where their clients’ ads run, who they reach, and why.
• By operating on a foundation that values excellence in service, outcomes and impact.

Because at Digital Mind State, we believe media works best when it works in everyone’s best interests.